Guide for business customers

Guide for business customers: Cables, adapters and accessories in the B2B shop
mag-kabel.de

This guide is aimed at specialist retailers, system houses, industrial and commercial customers in Germany, Austria, Switzerland and throughout Europe.

It shows you what to look for when selecting cables, adapters and accessories for professional applications – from power cables and data cables to custom-made products and digital product data.

For specialist retailers, trade and industry – practical, directly usable and geared towards B2B processes.

1. Basics & areas of application in B2B

MAG GmbH is a manufacturer and wholesaler of cables, adapters and accessories with a focus on durable, professional connection and infrastructure products. Business customers can purchase DINIC products directly from the warehouse in Germany via the B2B shop mag-kabel.de – with short delivery routes for Germany, the DACH region and many European destination countries.

Typical areas of application:

  • IT & network technology (office, data centre, campus networks)
  • Mechanical and plant engineering, industry and automation
  • Media, conference and event technology
  • Shopfitting, PoS solutions and digital signage
  • Public sector clients, local authorities, government agencies and educational institutions

More about the company and the DINIC brand: About MAG Ltd – Manufacturer & Wholesaler

2. Product areas: Power, data and signal cables

Power & mains cables

National and international mains cables, cold device extensions, hot device extensions, power strips and IEC lock solutions for secure power supply in IT, industry and media technology.

More information: Power connection cables & cross-section

Computers & networks

LAN Ethernet patch cables (e.g. Cat.7, Cat.8.1), fibre optic cables including fibre optic connections to routers, and S-ATA/SAS connections for servers, storage and structured IT cabling.

Product overview: Computer & network cables

Video, audio & TV/SAT

HDMI, DisplayPort, DVI, VGA, Toslink, speaker cables, TV and SAT cabling for conference rooms, training rooms, digital signage applications and studio environments.

Complete range: cables, adapters and accessories in the B2B shop

Smartphone, tablet & charging accessories

USB and USB-C charging cables, power adapters and accessories for mobile devices in the workplace, service areas or at public charging stations.

Brand: DINIC – cables & accessories for specialist retailers

3. Power cables: cross-section, standards & country versions

In the B2B sector, a power cable should not only look good, but also be selected on the basis of technical criteria. For a safe and economical selection, a clear sequence is recommended: first the appropriate country plug, then the device side according to IEC 60320 and finally the cable type or cross-section.

Practical sequence for selection:
1. In which country will the device be operated?
2. Does the device require a protective earth (PE) or is it protected by insulation?
3. Which IEC device side is required (e.g. C7, C13, C19)?
4. What cable length and cross-section are appropriate for the application?

Selecting the right country plug

Plug systems and standards vary significantly depending on the target market. For Europe, for example, CEE 7/7 (type E+F) is the typical standard basis for protection class I devices. For international projects, type G (UK), type J (Switzerland), type K (Denmark) or type D / M (India) are relevant, among others.

More information: Power plug encyclopaedia: Country plugs & standards

Define IEC device side

The country plug is followed by the appropriate device side. In professional environments, C7/C8 are particularly relevant for small devices with protective insulation, C13/C14 for IT and office applications, and C19/C20 for more powerful devices and rack environments.

More information: IEC 60320 device plugs – C7 to C21

Cross-section appropriate to the length

The conductor cross-section influences voltage drop, heating and robustness in continuous operation. As a practical guideline for 10A mains connection cables, the following applies:

  • up to 2.0 m: 0.75 mm²
  • over 2.0 m to under 5.0 m: 1.0 mm²
  • from 5.0 m: 1.5 mm²

More information: Power cable cross-section: 0.75 / 1.0 / 1.5 mm²

4. Data cables & interfaces

In addition to the power supply, the right data connection is crucial for stability, compatibility and low support costs. In the B2B environment, it is worth planning not only the connector, but also the area of application, cable type and reserves for the project.

LAN / Ethernet

For workstations, network cabinets, structured building cabling and project rollouts, careful length planning, category and shielding are crucial.

LAN Ethernet in the shop

Fibre optic

Optical fibre is often the right choice for backbone, campus, FTTH-related applications and sensitive environments.

Fibre optic cables in the shop

USB / USB-C

For charging and data applications, it should be clarified in advance whether the focus is on power supply, data transfer or combined use.

USB cables & accessories | USB-C cables & accessories

Video / Monitor

For conference rooms, workplace connections and media technology, the most important selection criteria are connector type, cable length and installation environment.

Video & monitor cables in the shop

For series projects, fixed installations and recurring rollouts, it is worth standardising on defined lengths, connector types and reserves. This reduces sources of error and simplifies procurement, warehousing and support.

5. Quality, certifications & sustainability

In the B2B environment, traceable standards, reliable product documentation and dependable material quality are important. At the same time, sustainability, transparent supply chains and centrally available evidence are becoming increasingly important.

Compliance documents centrally available

On the information page, you will find bundled evidence for RoHS, REACH, WEEE / ElektroG, conflict minerals, PFAS, ISO 9001 and amfori BSCI, among others.

More information: Information, forms & explanations

Sustainability in packaging & operations

The sustainability page lists specific measures, including a 97% reduction in PVC in retail packaging and a switch to LED lighting in warehouses and offices, resulting in up to 85% less electricity/CO² consumption for lighting.

More information: Sustainability & environmental protection

Important for purchasing and QA processes

  • Central download provision for standards and certificates
  • Standardised documentation for specialist retailers, industry and project business
  • Good basis for approvals, tenders and supplier evaluation

For customer-specific external forms, it is advisable to check in advance whether the existing standard certificates are already sufficient.

6. Cable assembly & custom-made products

If standard products do not exactly match the application, customised cable and adapter solutions may be the better choice economically. This is particularly true for fixed device concepts, international target markets, series products or clearly defined installation environments.

Typical applications: country-specific power cables, customer-specific IEC combinations, defined cable lengths, special colours, OEM series and selected USB and data cable solutions.

Getting started with new projects

  • usually from approx. 500 pieces
  • or from approx. £2,000 order value
  • Typical production time: approx. 20–24 weeks

The scope of the project may vary depending on specifications, material availability and certifications.

Typical project process

  1. Enquiry & task definition
  2. Technical development
  3. Sampling
  4. Series production & delivery

This allows technical, economic and logistical requirements to be clearly coordinated at an early stage.

Particularly interesting for

  • mechanical and plant engineering
  • Medical technology
  • Furniture construction and integration
  • IT and network technology
  • Specialist retailers with series or rollout requirements

More information: Custom-made power cables & data cables

7. Purchasing, logistics and service for B2B customers

For fast and economical processing, we recommend placing your order directly via the web shop. There you will find the regular B2B terms and conditions, real-time stock levels and the appropriate payment methods for the ordering process.

Registration & activation

Registration as a B2B customer can be completed in just a few steps. After submitting your registration, you will initially be activated pro forma; your details will then be checked during business hours.

More information: New B2B customers at mag-kabel.de

Advantages of ordering from the web shop

  • 3% online discount for webshop orders
  • Germany: up to 399 kg DHL (1–2 working days) free delivery
  • from 400 kg: free delivery by freight forwarder
  • Telephone, email or fax: shipping costs according to expenditure, no 3% online discount

The webshop is therefore usually the fastest and most economical way to order.

Shipping costs & minimum quantity

  • Shortage surcharge: £9.00 to £40.00 goods value
  • EU: no minimum order value
  • Non-EU: no minimum order value
  • Overseas: £250.00 net goods value (excluding shipping)
  • EU country group: £6.50 or £14.95 depending on the country

More information: Shipping & payment terms

8. Product feed (CSV/TXT) for ERP/PIM, marketplaces & price lists

MAG provides an hourly updated product feed for automated data processes. This allows article master data, prices, stocks and image URLs to be transferred to external systems or regularly synchronised.

Key technical data

The structure may differ slightly from the previous format.

Typical contents

  • Item number
  • Stock
  • Price
  • Description
  • Image URLs

Note on the stock field: A value such as 60.0000 corresponds to 60 items.

Useful areas of application

  • ERP/merchandise management reconciliation
  • PIM and database imports
  • Price lists and internal product range evaluations
  • Supply to marketplaces and partners
  • Reconciliation of images and descriptions

More information: Product feed & compliance documents

Go directly to the relevant section

If you already know what you need, you can go directly to the most important areas here:

To the B2B shop | New B2B customers | Custom-made products | Forms & product feed

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