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Table of contents
- 1. Fundamentals & areas of application in B2B
- 2. Product categories: power, data and signal cables
- 3. Power cables: cross-sections, standards & country-specific versions
- 4. Data cables, interfaces & typical selection criteria
- 5. Avoiding common selection errors in B2B
- 6. Quality, certifications & sustainability
- 7. Cable assembly & custom-made products
- 8. Retail, POS, packaging & displays
- 9. Purchasing, logistics & service for B2B customers
- 10. Product feeds for ERP, PIM, marketplaces & price lists
- 11. FAQs for business customers
1. Basics & Applications in B2B
MAG GmbH is a manufacturer and wholesaler of cables, adapters and accessories, specialising in professional connection and infrastructure products. Via the B2B shop mag-kabel.de, business customers can purchase DINIC products directly from stock in Germany – with short delivery routes for Germany, the DACH region and many European destinations.
The shop is aimed at companies that wish to procure cables and adapters not only quickly, but also in a technically suitable, documented and cost-effective manner. Particularly in the B2B environment, a clear product selection, consistent quality, reliable delivery capability and centralised documentation are essential for procurement, technical departments and quality assurance.
Typical applications:
- IT & network technology for offices, data centres and structured cabling
- Mechanical and plant engineering, industry and automation
- Media, conference and event technology
- Shopfitting, POS solutions and digital signage
- Public sector clients, local authorities, government bodies and educational institutions
More about the company and the DINIC brand: About MAG GmbH – Manufacturer & Wholesaler
2. Product ranges: Power, data and signal cables
The range at mag-kabel.de covers key requirements for professional installations, bulk procurement and ongoing project supply. This includes power cables, computer and network cables, fibre optic solutions, USB and USB-C cables, video and monitor cables, as well as accessories for the workplace, infrastructure, media technology, device connectivity and retail-ready product presentation.
Power & mains cables
Power cables for domestic and international use, extension leads for low-voltage equipment, extension leads for high-voltage equipment, power strips and IEC-Lock solutions for safe power supply in IT, industry and media technology.
More info: Power cables & cross-sections
Computers & Networks
LAN Ethernet patch cables, fibre optic cables, router and backbone connections, as well as S-ATA/SAS connections for servers, storage and structured IT cabling.
Product overview: Computer & network cables
Video, Audio & TV / SAT
HDMI, DisplayPort, DVI, VGA, Toslink, speaker cables, and TV and SAT cabling for conference rooms, training rooms, digital signage applications and studio environments.
Full range: Cables, adapters & accessories in the B2B shop
Smartphones, tablets & charging accessories
USB and USB-C charging cables, power adapters and accessories for mobile devices in the workplace, service areas, training environments or at public charging points.
Brand: DINIC – Cables & accessories for specialist retailers
Retail, POS & Displays
Selected products and concepts for checkout areas, counters, additional sales, promotional displays and retail-ready product presentation in specialist shops.
More info: Packaging types at mag-kabel.de
3. Power cables: cross-section, standards & country-specific versions
In the B2B sector, a power cable should not only fit mechanically but also be selected correctly from a technical perspective. For a safe and cost-effective selection, a fixed sequence is recommended: first the appropriate country-specific plug, then the device side in accordance with IEC 60320, and finally the cable type, length and cross-section.
Practical sequence for selection:
1. In which country will the device be operated?
2. Does the device require a protective earth (PE) or is it self-insulated?
3. Which IEC device side is required, e.g. C7, C13 or C19?
4. What cable length and cross-section are appropriate for the application?
1. In which country will the device be operated?
2. Does the device require a protective earth (PE) or is it self-insulated?
3. Which IEC device side is required, e.g. C7, C13 or C19?
4. What cable length and cross-section are appropriate for the application?
Selecting the correct country-specific plug
Plug systems and national requirements vary significantly depending on the target market. In Europe, CEE 7/7 (Type E+F) is the standard for Class I appliances. For international projects, relevant types include Type G (UK), Type J (Switzerland), Type K (Denmark) or Type D / M (India).
More info: Power plug encyclopaedia: Country plugs & standards
Selecting the IEC plug
The country plug is followed by the appropriate device side. In professional settings, C7/C8 are particularly relevant for small, insulated appliances, C13/C14 for IT and office applications, and C19/C20 for higher-power devices and rack environments.
More info: IEC 60320 appliance plugs – C7 to C21
Cross-section appropriate to length
The conductor cross-section influences voltage drop, heating and robustness during continuous operation. As a practical guide for 10A mains connection cables:
- up to 2.0 m: 0.75 mm²
- over 2.0 m to under 5.0 m: 1.0 mm²
- from 5.0 m: 1.5 mm²
| Requirements | What to look out for? | Typical examples |
|---|---|---|
| Target market | National plug standard and regulatory framework | CEE 7/7, Type G, Type J |
| Device side | IEC 60320 Connection suitable for the appliance | C7, C13, C19 |
| Cable | Length, load, cross-section, operating environment | 0.75 / 1.0 / 1.5 mm² |
4. Data cables, interfaces & typical selection criteria
In addition to the power supply, the right data connection is crucial for stability, compatibility and low support costs. In a B2B environment, it is worth planning not only the connector but also the application, cable type, shielding, length and power reserves carefully.
LAN / Ethernet
For workstations, network cabinets, structured building cabling and project rollouts, the category, shielding, connector type and careful length planning are crucial.
It makes sense to standardise on defined lengths and quality grades to simplify procurement, stock management and support.
Fibre Optics
For backbone networks, campus networks, FTTH-related applications and interference-sensitive environments, optical fibre is often the right choice. Relevant criteria include fibre type, connector type, polish and operating environment.
For project enquiries, factors such as single-mode or multi-mode, as well as LC, SC, APC or UPC, should be clarified at an early stage.
USB / USB-C
For USB and USB-C applications, it should be clear in advance whether the focus is on charging, data transfer, video transmission or combined use.
This reduces the risk of buying the wrong product, as not every USB-C cable automatically supports high charging power, fast data transfer or monitor signals.
Video / Monitor
For conference rooms, workplace connections and media technology, the connector type, resolution, cable length and installation environment are the most important selection criteria.
For longer distances or fixed installations, it is advisable to check early on what reserves are sensible for signal stability and future expansions.
For series projects, fixed installations and recurring rollouts, it is worth standardising on defined lengths, connector types and quality grades. This reduces sources of error and simplifies procurement, stock management and support.
5. Avoiding common selection errors in B2B
Errors with power cables
- Incorrect country plug for the target market
- Incompatible IEC device connector
- Insufficient cross-section for longer cables
- Protective conductor requirements not properly checked
Checking the country plug, device side and cross-section in this order significantly reduces queries and incorrect orders.
Errors with data cables
- USB-C cables selected based solely on connector shape
- Incorrect fibre optic connector combination or incorrect termination
- LAN cables selected without the correct category or shielding
- Video cables procured without considering length and operating environment
In project-based business, a clear specification prior to purchasing pays off – particularly for rollouts, tenders and recurring requirements.
Errors in the procurement process
- No standardisation on defined lengths and connector types
- Lack of coordination between procurement, technical and service departments
- Evidence and documents requested only shortly before approval
- Product data not transferred to ERP or PIM at an early stage
Clear specifications and clean master data help to relieve the burden on purchasing, warehousing and support in the long term.
6. Quality, Certifications & Sustainability
In the B2B environment, traceable standards, robust product documentation and reliable material quality are key. At the same time, sustainability, transparent supply chains and centrally available evidence for purchasing, quality assurance and supplier evaluation are becoming increasingly important.
Compliance documents available centrally
On the information page, you will find, amongst other things, documentation relating to RoHS, REACH, WEEE / ElektroG, conflict minerals, PFAS, ISO 9001 and amfori BSCI.
More info: Information, forms & declarations
Sustainability in packaging & operations
The sustainability page outlines specific measures – including a 97% reduction in PVC in retail packaging and a switch to LED lighting in warehouses and offices, resulting in up to 85% less electricity consumption and CO2 emissions for lighting.
More info: Sustainability & environmental protection
Important for purchasing and quality assurance processes
- Centralised download portal for standards and documentation
- Standardised documentation for specialist retailers, industry and project business
- Solid basis for approvals, tenders and supplier evaluation
For customer-specific third-party forms, it is advisable to check in advance whether the existing standard certificates are already sufficient.
7. Cable assembly & custom-made products
If standard products do not fit the application exactly, custom cable and adapter solutions may be the more cost-effective choice. This applies particularly to fixed device concepts, international target markets, series products, OEM requirements or clearly defined installation environments.
Typical applications: country-specific power cables, customised IEC combinations, defined cable lengths, special colours, OEM series, and selected USB and data cable solutions.
Getting started with new projects
- usually from approx. 500 units
- or from approx. €2,000 order value
- Typical production time: approx. 20–24 weeks
The scope of the project may vary depending on specifications, material availability and certifications.
Typical project workflow
- Enquiry & scope of work
- Technical development
- Prototyping
- Series production & delivery
This allows technical, economic and logistical requirements to be clearly defined at an early stage.
Of particular interest to
- Mechanical and plant engineering
- Medical technology
- Furniture manufacturing and integration
- IT and network technology
- Specialist retailers with requirements for series production or rollouts
More info: Custom-made power cables & data cables
Useful for a quick project review
- Desired connector type or connection
- Target market or country-specific version
- Desired length and colour
- Technical requirements and operating environment
- Quantity, annual requirement and desired delivery date
- Relevant certifications or documentation requirements
8. Retail, POS, Packaging & Displays
For specialist retailers, shopfitting, checkout areas and promotional displays, it is not only the right product that matters, but also the correct packaging and presentation. Depending on the sales channel, requirements vary in terms of visibility, hook display, product range impact, upselling and quick access at the POS.
Practical benefits in retail: The right type of packaging facilitates shelf placement, counter sales, additional revenue, product range management and structured product presentation – from bulk packaging for industry/OEM to blister boxes for visible hook display.
Overview of packaging types
- Bulk for OEM, industry and direct consumption
- DINIC polybag for stock, bulk bins and simple product provision
- DINIC promotional cardboard box for fast-moving items, counter and checkout area
- DINIC blister box for shelves, POS and hook displays
More info: Packaging types at mag-kabel.de
POS and display solutions
For brick-and-mortar retail and additional sales, the counter, checkout area, promotional space, wall displays and compact display solutions play a key role. Particularly for fast-moving items, clear product presentation enhances visibility and facilitates quick access.
When this is particularly useful
- Specialist retailers with fast-moving items and additional sales at the POS
- Shopfitting, checkout areas and counter areas
- Product range presentation on shelves or hook walls
- Rollouts with standardised items and packaging units
- Combining product, packaging and high-impact presentation
The right combination of product, packaging and placement helps to ensure that retail and logistics are seamlessly coordinated.
9. Purchasing, logistics & service for B2B customers
For fast and cost-effective processing, we recommend ordering directly via the webshop. There you will find standard B2B terms and conditions, real-time stock levels and the payment methods suitable for the ordering process.
Registration & Activation
Registration as a B2B customer can be completed in just a few steps. Once the registration form has been submitted, your account will initially be activated on a provisional basis; your details will then be verified during business hours.
More info: New B2B customers at mag-kabel.de
Benefits of ordering via the online shop
- 3% online discount when ordering via the webshop
- Germany: up to 399 kg DHL (1–2 working days) free delivery
- From 400 kg: freight forwarder, free delivery
- Telephone, email or fax: delivery charges as incurred, no 3% online discount
The online shop is therefore usually the quickest and most economical way to order.
Delivery charges & minimum order quantity
- Minimum order surcharge: €9.00 to €40.00 of goods value
- EU: no minimum order value
- Non-EU: no minimum order value
- Overseas: €250.00 net value of goods excluding shipping
- EU countries: €6.50 or €14.95 depending on the country
More info: Shipping & payment terms
10. Product feed for ERP, PIM, marketplaces & price lists
MAG provides a product feed updated hourly for automated data processes. This allows product master data, prices, stock levels and image URLs to be transferred to external systems or regularly synchronised.
Technical specifications
- Format: CSV / TXT
- Update: hourly
- Access: HTTP download
- Feed URL: MAG-Product-List.txt
The structure may differ slightly from the previous format.
Typical contents
- Item number
- Stock
- Price
- Description
- Image URLs
Note on the stock field: A value such as 60.0000 corresponds to 60 items.
Suitable applications
- ERP / merchandise management reconciliation
- PIM and database imports
- Price lists and internal product range analyses
- Supplying marketplaces and partners
- Synchronisation of images and descriptions
More info: Information, forms & explanations
Why the product feed makes sense for business customers
Automating the processing of product master data, stock levels, prices and image information reduces manual maintenance effort and improves data quality in webshops, ERP systems, PIMs, price lists and partner integrations.
11. FAQs for business customers
How do I find the right power cable for my device?
First check the target market and the required country plug, then the device specifications according to IEC 60320, and finally the length and cross-section of the cable.
What should I look out for with USB-C cables?
USB-C is merely the connector type. Key factors for selection include charging power, data rate, video support and the intended use in everyday life or for a specific project.
Where can I find RoHS, REACH or other certifications?
The most important information, forms and declarations are available centrally on the relevant information page.
Is the product feed also worthwhile for smaller businesses?
Yes, particularly if product master data, stock levels, prices or images need to be regularly transferred to other systems or processed internally.
When does it make sense to opt for custom-made solutions?
If standard products do not fit technically, there are recurring requirements, or project and series requirements are clearly defined, a customised solution may make economic sense.
What are the benefits of ordering via the webshop?
The webshop offers direct access to B2B terms, real-time stock levels, suitable payment methods and a 3% online discount on webshop orders.
Which type of packaging is suitable for retail, POS or industry?
That depends on the intended use: bulk is suitable for industry and OEMs, polybags for stock and simple product provision, promotional boxes for counters and checkout areas, and blister boxes for shelf and hook displays.
Are there also solutions for counters, checkout areas or displays?
Yes, for selected product ranges, retail-ready packaging and POS-oriented solutions are ideal, for example for promotional areas, upselling, the counter or compact display concepts in specialist shops.
You can find further answers in the FAQs for business customers.
Go directly to the relevant section
If you already know what you need, you can go directly to the most important sections here:
To the B2B shop | New B2B customers | Custom-made products | Packaging types | Retail, POS & Displays | Forms & declarations | FAQ | Guide