DINIC Logo – Hausmarke der MAG GmbH
MAG GmbH’s own brand of cables, adaptors and accessories

DINIC · a brand of MAG GmbH

DINIC – MAG GmbH’s own brand

DINIC is the exclusive own brand of MAG GmbH, based in Lengede. Since 1992, the company has been synonymous with high-quality cables, adapters and accessories – for professional applications in trade and industry as well as for domestic use.

The focus is on quality, reliability and value for money. DINIC products are used throughout Europe in projects, IT infrastructures, industrial plants, home offices and home cinema set-ups.

MAG GmbH’s premises in Lengede
Experience with cables and adapters since 1992
Clear separation of B2B and B2C shops

Shop selection

Who is DINIC for?

DINIC products are available to both business customers and private users. To ensure every customer is directed to the right shop quickly, the B2B and B2C sections are clearly separated.

For business customers (B2B)

The B2B online shop mag-kabel.de is aimed exclusively at retailers, businesses, industry, public sector organisations and resellers.

  • A focused product range for professional applications
  • B2B terms, volume discounts & project terms
  • Rapid availability from the logistics centre in Germany

For private customers (B2C)

A separate DINIC online shop is available for private customers. Here, you can conveniently order DINIC products for your home and home office.

  • Clear categories and filters
  • Secure shopping & trusted payment methods
  • Ideal for home cinema, gaming, the office and everyday use
Please note: The B2B online shop at mag-kabel.de is aimed exclusively at businesses as defined in Section 14 of the German Civil Code (BGB). Private customers should please use the B2C shop at dinic-shop.de.

Brand & Company

DINIC – a brand of MAG GmbH, based in Germany

MAG GmbH, based in Lengede (Germany), has been active since 1992 as a manufacturer and wholesaler of cables, adaptors and accessories. Under the DINIC brand, selected products are bundled for specialist retailers, system integrators, industry and discerning private customers.

The combination of our own logistics centre in Germany, many years’ experience in the connectivity sector and specialised manufacturing partners creates a solid foundation for reliable delivery and consistent quality.

What sets DINIC apart:
  • a clear specialisation in cables, adaptors and power connection solutions
  • Focus on professional applications and project-based business
  • A recognisable brand on the shelf and in online retail

Quality, testing & documentation

Quality & Testing

DINIC products undergo a meticulous development and quality assurance process. Final inspection takes place in Germany, with stringent requirements regarding safety, material selection and performance.

  • Practical specifications for professional environments
  • Regular spot checks and functional tests
  • Clear labelling of lengths, cross-sections and standards

Standards, declarations & documents

Information on RoHS, REACH, WEEE, conflict minerals, quality management and social standards is available for many DINIC products.

An overview of the available declarations is summarised here:

Product range

DINIC product ranges

The DINIC brand encompasses various cable and adapter ranges that have proven their worth in the IT, audio/video, power and telecommunications sectors.

DINIC cables: HDMI, DisplayPort, USB, Ethernet, audio, fibre-optic and many more – robust, precisely fitting and with reliable signal quality.
DINIC adaptors: connection solutions such as USB-C to HDMI, USB-C to A/B, Lightning adaptors, and audio and video adaptors.
DINIC power and charging adapters: power cables, power adapters and charging adapters for smartphones, tablets, laptops, IT equipment and workstations.
DINIC products are available from authorised specialist retailers. Business customers (B2B) can order via mag-kabel.de, whilst private customers (B2C) can order via dinic-shop.de.

Why DINIC?

A brand for connection technology for professional and private use

  • A brand of MAG GmbH – specialising in cables and adapters since 1992
  • European B2B online shop with a logistics centre in Germany
  • Clear distinction between the B2B platform mag-kabel.de and the B2C shop dinic-shop.de
  • Good value for money combined with high product quality
DINIC connects:
in specialist retail, in industry, in IT infrastructures, at work and at home.