CABLES, ADAPTERS AND ACCESSORIES

About MAG GmbH

Cables, Adapters & Accessories – Manufacturer & Wholesaler since 1992

MAG GmbH, based in Lengede, is a manufacturer and wholesaler of cables, adaptors and accessories. We supply commercial customers with a wide range of products directly from our warehouse in Germany and also provide support with technical enquiries, bespoke products, bulk orders, project-based business and documentation.

In short: MAG ensures that businesses receive the right connection solution – correctly selected, reliably sourced, available in many variants straight from stock, clearly documented and delivered on schedule.

Specialists in cables, adaptors and accessories since 1992

Warehouse in Germany: a wide selection available directly from our Lengede site

B2B for retail, trade, industry and public sector clients

Stock & Projects: standard goods, bulk orders and bespoke solutions

What MAG specifically does for its customers

Many customers aren’t simply looking for just any cable, but for a reliable solution covering procurement, technical support and repeat orders. This is precisely where MAG GmbH’s strength lies: we combine our product range, specialist knowledge, extensive warehouse capacity in Germany, warehouse logistics and project management.

Advice on selecting suitable cables, adaptors, connectors, lengths, cross-sections and variants for specific target markets.

Procurement: Standard items, project-specific goods, OEM items and customised variants.

We stock a wide selection directly in our German warehouse to ensure fast and predictable delivery.

We handle B2B processing for one-off requirements, batch quantities, call-off orders and repeat orders.

Assemble cables to specification: length, colour, connectors, open ends, packaging and target market.

Document information and specifications for purchasing, engineering, quality assurance and compliance.

MAG in a nutshell

MAG is the B2B partner for companies seeking to reliably source cables, adaptors and accessories – from items available directly from stock to bespoke production solutions.

In day-to-day business, this means: we stock a wide range with substantial warehouse capacity in Germany, understand technical differences, assist with the right selection and can implement bespoke solutions where required.

Wholesale with a wide range of products for power, IT, networking, audio/video and accessories
Extensive selection held directly in stock in Germany for fast and predictable delivery
Manufacturer and project expertise for bespoke cables and adaptors
Technical support regarding connector types, standards, cross-sections and target markets
B2B processing for specialist retailers, system integrators, industry, OEMs and public sector clients
Centralised information on quality, sustainability, the supply chain and product specifications

Company details

MAG GmbH
Vechelder Straße 22
38268 Lengede

Telephone: +49 (0)5344 / 9602-0
Fax: +49 (0)5344 / 9602-25
Email: info@mag-kabel.de

B2B shop for business customers:
www.mag-kabel.de

History & Development

Micro Accessories Germany GmbH was founded in 1992 by Nicholas East and Dierk Model. Since 2016, the company has operated under the name MAG GmbH and continues to be owner-managed by Dierk Model.

What began as a business specialising in accessories and cables has evolved into a specialist B2B supplier that today combines stock items, project-based business, its own brand, international sourcing and custom manufacturing.

1992: Founded with a focus on cables, adaptors and accessories.

DINIC: Development of an in-house brand for cables, adaptors and accessories.

2016: Continued as MAG GmbH with a clear B2B focus.

Today: an extensive range of stock items, bespoke manufacturing, project-based business and supply to European customers.

Our core competence: correctly categorising connection technology

At first glance, cables and adapters often appear interchangeable. In professional applications, however, it is the details that matter: connector type, standard, cross-section, conductor material, length, colour, packaging, certification, target market and long-term availability.

Product range expertise

MAG understands the practical needs of retail, IT, industry and technology. This enables us to categorise items effectively, supply them directly from stock and ensure they remain available for repeat orders.

Technical advice

For power cables, USB-C, LAN, fibre-optic, HDMI, DisplayPort and bespoke solutions, we assist with selecting the appropriate variants and configurations.

Reliable processing

From the initial enquiry through to sampling and mass production, we prioritise clear processes, dedicated points of contact, stock availability and transparent information.

Typical tasks where MAG provides support

MAG is frequently approached when standard products alone are not sufficient, or when an item must function reliably in the long term from a technical, commercial and logistical perspective.

a specific power cable is required for a device, a country or a target market
A product is to be procured on a long-term, recurring basis and kept in stock as directly as possible
A project requires specific lengths, colours, plugs or packaging
Samples, approvals and call-offs need to be planned for OEM or mass-production requirements
A product range needs to be established for specialist retailers, POS, online retail or B2B sales
Documentation relating to RoHS, REACH, WEEE, conflict minerals or quality management is required

Custom-made products and project-specific cable and adapter solutions

Specialist divisions at MAG

The following areas illustrate how MAG connects cables, adaptors and accessories in the B2B sector: from the standard stock range to technical project-specific products.

Power & mains cables

National and international mains cables, connections for low-voltage and high-voltage equipment, power adaptors, extension leads, power strips, LSZH variants and project-specific connection cables.

IT & Networking

LAN, fibre optic, USB, USB-C, S-ATA, adaptors and accessories for IT infrastructure, workstations, system house requirements, rollouts and technical equipment.

Video & Audio

HDMI, DisplayPort, DVI, VGA, audio cables and suitable adaptors for commercial applications, system integrators, technical installations, retail and recurring requirements.

Additional area of expertise: Retail & POS Cables, adaptors and accessories ready for sale for retail outlets, counters and sales areas.

Presenting cable ranges ready for sale

MAG supports resellers with the packaging, display, stocking and placement of cables, adapters and accessories. If required, our field sales team can also provide on-site advice.

Packaging: blister packs, polybags, bulk packs or promotional boxes.

Display: counter, wall, gondola, checkout area or promotional display area.

Stocking: Suitable cables, adapters and accessories for retailers.

On-site service: Coordination by our field service team as required.

Custom-made products & project business

An important part of our work is custom cable assembly. This involves more than just a different length or colour; it requires the careful coordination of technical, commercial and logistical requirements.

Typical areas include country-specific mains connections, specified cable lengths, special packaging, bulk orders, repeat orders or OEM solutions.

Coordination of technical requirements
Clarification of country of use, standards and target market
Samples available prior to series production
Handled via the MAG warehouse in Lengede

Find out more about bespoke products at MAG »

Quality begins before the order is placed

With cables and adaptors in particular, errors often arise not just with the product itself, but right from the selection stage. That is why MAG places great importance on clear product information, technical classification and personal consultation when an application is unclear.

Our aim is to find a solution that suits the application – not just an item that can be supplied at short notice.

Good to know:
For recurring requirements, it is worth coordinating item numbers, packaging, delivery quantities, shelf life and target markets at an early stage. This makes reordering easier and reduces the risk of errors.

Our own brand DINIC and selected partners

Alongside the MAG range, our own brand DINIC and selected manufacturing partners play an important role. This enables MAG to offer both standard products and tailored ranges and project solutions.

DINIC

DINIC is MAG GmbH’s own brand for cables, adaptors and accessories. The brand is used in the B2B sector, in specialist retail and in a separate B2C shop.

More about DINIC »

Yung-Li

MAG is the European distributor for Yung-Li and offers a comprehensive range of power cables, device plugs and connection solutions.

Find out more about Yung-Li »

Responsibility, sustainability and certification

As a manufacturer and wholesaler, MAG does not view sustainability as a mere marketing talking point, but as an integral part of its day-to-day operations: packaging, logistics, choice of materials, supply chains and documentation must all work in harmony.

Information on RoHS, REACH, WEEE, conflict minerals and other declarations
Optimisation of packaging and reduction of unnecessary plastic content
Resource-efficient logistics through consolidation and predictable handling
Social responsibility in the supply chain via amfori/BSCI

Social standards

MAG provides centralised information on its participation in amfori/BSCI and other declarations.

Sustainability & Environmental Protection at MAG »
Forms & Declarations »

What MAG makes predictable for business customers

Clear product range structure

Items are categorised by area of application so that business customers can find suitable products and alternatives more quickly.

Documentation

Relevant information and explanations are provided centrally so that the purchasing, technical and quality management departments can operate efficiently.