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CABLES, ADAPTERS AND ACCESSORIES
Cables, adapters & accessories – manufacturer & wholesaler since 1992
B2B stock range, project business and cable assembly – quickly available, clearly documented, reliably delivered.
MAG GmbH is an owner-managed manufacturer and wholesaler of cables, adapters and accessories based in Lengede. Since 1992, we have been supplying specialist retailers, system houses, public sector clients, and commercial and industrial customers throughout Europe.
Through our B2B online shop mag-kabel.de, we offer a wide range of IT and power cables from stock, as well as custom cable assemblies for projects. Standard stock items, project-specific series production and OEM solutions are seamlessly integrated.
- Extensive stock range from our German site
- Project business & series production to specification
- Support with standards, target markets and variants
Manufacturing expertise Wholesale B2B online shop
Lengede
Contact MAG GmbH
B2B online shop for business customers:
www.mag-kabel.de
Profile & History
Micro Accessories Germany GmbH was founded in 1992 by Nicholas East and Dierk Model. Since 2016, we have been trading as MAG GmbH and remain owner-managed by Dierk Model. Nicholas East officially stepped back from day-to-day operations on 1 February 2024.
From the very beginning, the focus has been on durable connection and infrastructure products rather than short-lived trend items. Today, we combine manufacturing expertise, wholesale structures and a B2B online shop.
Specialist in IT & power cables
Our core range includes:
- Power cables for domestic and international use (including LSZH variants)
- LAN and fibre optic solutions for IT and network technology
- USB/USB-C, HDMI and DisplayPort connections
- Power adaptors, power strips and accessories
Many items are available directly from our German warehouse – with short delivery times for small quantities, regular deliveries and call-off orders.
For retail, trade & industry
Typical customers include specialist retailers, system integrators, industrial and OEM customers, shopfitters, media technicians and public sector clients.
In addition to standard items, we support you with projects through:
- technical advice and product selection
- Planning of country-specific power cables and standards
- Batch production with recurring orders
Cable assembly & custom-made products
A particular focus of MAG GmbH is custom cable assembly. We develop and manufacture bespoke power and data cables exactly to specification – from country-specific power cables and USB/USB-C special solutions to complete OEM series.
Our solutions are used in sectors including mechanical and plant engineering, medical technology, furniture manufacturing, IT and network technology, retail, and by OEM customers.
For medium-sized production runs and above, technical requirements, standards and target markets are jointly agreed, samples are produced and series production is then handled via the logistics centre in Lengede.
DINIC – MAG GmbH’s own brand
With DINIC, MAG GmbH has an established own brand for cables, adapters and accessories. Originally developed for data cables, DINIC now covers the smartphone & tablet, computer accessories and TV & audio sectors.
DINIC products are designed for professional use in the B2B sector and combine excellent value for money with reliable quality.
Business customers can purchase DINIC directly via mag-kabel.de, whilst private customers can do so via the B2C shop dinic-shop.de.
Official European distributor for Yung-Li
Since the late 1980s, Yung-Li Co., Ltd. has been synonymous with high-quality power cables, device plugs and connection systems. As the official European distributor, MAG GmbH offers a comprehensive range of power cables and connectors for IT, industry, laboratory and media technology.
Depending on project requirements, we supply standard products and customised variants directly from the factories in Asia or quickly and flexibly from our warehouse in Lengede – including support with standards, approvals and target market selection.
We supply standard variants at short notice from our warehouse in Lengede. For projects and custom designs, we coordinate production, approvals and documentation right through to series delivery.
Sustainability, BSCI & Responsibility in the Supply Chain
Sustainability, product safety and responsible supply chains are firmly embedded in our processes. As a manufacturer and wholesaler of cables and adapters, we continuously review materials, manufacturing processes and logistics with a focus on environmental compatibility and resource conservation.
MAG GmbH is a member of amfori BSCI and is committed to compliance with recognised social standards in the supply chain.
You can find the current certificate of participation here:
amfori BSCI Certificate of Participation (PDF) »
Further information on our commitment:
MAG is different – partnership instead of an anonymous platform
Long-standing partnerships
We maintain close, personal relationships with over 20 selected manufacturing partners in the Far East. These long-standing collaborations ensure excellent product quality, high availability and flexible project management.
Quality & reliability
Only products that pass our internal quality control are included in our range. This ensures that our customers receive reliable cable and adapter solutions in the long term.
Personal contacts
Whether you’re a wholesaler, specialist retailer or involved in industrial OEM projects – dedicated contact persons will support you from the initial enquiry through to sampling and series production.