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CABLES, ADAPTERS AND ACCESSORIES
Cables, adapters & accessories – manufacturer & wholesaler since 1992
B2B stock range, project business and cable assembly – quickly available, clearly documented, reliably delivered.
MAG GmbH is an owner-managed manufacturer and wholesaler of cables, adapters and accessories based in Lengede. Since 1992, we have been supplying specialist retailers, system houses, public sector clients and commercial and industrial customers throughout Europe.
Our B2B online shop, mag-kabel.de, offers a wide range of IT and power cables as well as customised cable assemblies for projects. Standard products from stock, project-related series production and OEM solutions are seamlessly integrated.
- Wide range of products in stock from our German location
- Project business & series production according to specifications
- Support with standards, target markets and variants
Manufacturer expertise Wholesale B2B online shop
Profile & history
Micro Accessories Germany GmbH was founded in 1992 by Nicholas East and Dierk Model. Since 2016, we have been operating under the name MAG GmbH and continue to be owner-managed by Dierk Model. Nicholas East officially retired from day-to-day operations on 1 February 2024.
From the outset, the focus has been on durable connection and infrastructure products rather than short-lived trend items. Today, we combine manufacturing expertise, wholesale structures and a B2B online shop.
Specialist for IT and power cables
Our core product range includes:
- Power cables, national and international (including LSZH variants)
- LAN and fibre optic solutions for IT and network technology
- USB/USB-C, HDMI and DisplayPort connections
- Power adapters, power strips and accessories
Many items are available directly from our German warehouse – with short delivery times for small quantities, series deliveries and call-offs.
For trade, commerce and industry
Typical customers include specialist retailers, system houses, industrial and OEM customers, shopfitters, media technicians and public sector clients.
In addition to standard items, we support you in your projects with:
- Technical advice and product selection
- Planning country-specific power cables and standards
- Series production with recurring call-offs
Cable assembly & custom-made products
MAG GmbH specialises in customised cable assembly. We develop and manufacture individual power and data cables exactly to specification – from country-specific power cables and special USB/USB-C solutions to complete OEM series.
Our solutions are used in mechanical and plant engineering, medical technology, furniture manufacturing, IT and network technology, retail and by OEM customers, among others.
For medium-sized series, technical requirements, standards and target markets are jointly agreed upon, samples are created and series production is then handled by the logistics centre in Lengede.
DINIC – MAG GmbH's in-house brand
With DINIC, MAG GmbH has an established own brand for cables, adapters and accessories. Originally developed for data cables, DINIC now covers the areas of smartphones & tablets, computer accessories and TV & audio.
DINIC products are designed for professional use in the B2B environment and combine an attractive price-performance ratio with reliable quality.
Business customers can purchase DINIC products directly from mag-kabel.de, while private customers can do so via the B2C shop dinic-shop.de.
Official European distributor of Yung-Li
Since the late 1980s, Yung-Li Co., Ltd. has been synonymous with high-quality power cables, device connectors and connection systems. As the official European distributor, MAG GmbH offers a comprehensive range of power cables and connectors for IT, industry, laboratory and media technology.
Depending on the project requirements, we supply standard products and customised variants directly from the factories in Asia or quickly and flexibly from our warehouse in Lengede – including support with standards, approvals and target market selection.
We deliver standard variants at short notice from our warehouse in Lengede. For projects and special designs, we coordinate production, approvals and documentation right through to series delivery.
Sustainability, BSCI & responsibility in the supply chain
Sustainability, product safety and responsible supply chains are firmly anchored in our processes. As a manufacturer and wholesaler of cables and adapters, we continuously check materials, manufacturing processes and logistics with a view to environmental compatibility and resource conservation.
MAG GmbH is a member of amfori BSCI and is committed to compliance with recognised social standards in the supply chain.
The current confirmation of participation can be found here:
amfori BSCI confirmation of participation (PDF) »
Further information about our commitment:
MAG is different – partnership instead of an anonymous platform
Long-standing partnerships
We maintain close, personal relationships with over 20 selected manufacturing partners in the Far East. These long-standing collaborations enable excellent product quality, high availability and flexible project management.
Quality & reliability
Only products that pass our internal quality control are included in our range. This ensures that our customers receive reliable cable and adapter solutions in the long term.
Personal contact persons
Whether wholesale, specialist trade or industrial OEM projects – dedicated contact persons accompany you from the enquiry stage through sampling to series delivery.