Vechelder Str. 22
38268 Lengede


Tel. ++49(0)5344/9602-0 Fax -25


The MAG GmbH

Micro Accessories Germany GmbH, since 2016 only MAG GmbH for short, is an owner-managed special distributor and manufacturer for IT (EDP) and TV accessories, network technology as well as power cables and power adapters. We supply these products to specialist dealers, public sector clients and industrial customers throughout Europe.
Founded in 1992 by Nicholas East and Dierk Model, the company developed into two main business areas:

Specialist for IT/EDP and power cables

MAG Ltd, your reliable partner for high-quality computer cabling, power cords, and a diverse range of smartphone accessories. As a renowned provider of IT accessories, national and international power cables, and a selected range of smartphone equipment, we specialise in professional applications across different industries.

Our wide product range includes versatile items such as USB chargers, various data cables, power adapters, and more. These products are readily available at our main location in Lengede. We place great value on rapid availability and swift delivery.

MAG Ltd is not just a provider of standard products but also acts as your partner for custom solutions. We offer custom-made products in medium quantities for industry, trade, and OEM customers. With the help of state-of-the-art technologies and advanced production methods, our dedicated and experienced team guarantees consistently high quality.

Do not hesitate to contact us to learn more about our products and services or to request a custom offer. We look forward to helping you select the optimal cable, IT, and smartphone solutions for your specific needs.

DINIC - our established brand for the specialized trade



Initially intended for the distribution of data cables under our own name, our product portfolio now includes coherent product lines, for example in the areas of smartphone & tablet, computer accessories and TV & audio. Our product lines are constantly maintained and expanded in order to be able to react to the changing demand of the market or the consumer.

MAG is the official Yung-Li distributor for Europe

Yung-Li Logo


Yung-Li Co, Ltd. was founded in 1987 by a group of experienced engineers in the field of power cables. With more than 35 years of experience and dedication to these products, Yung-Li has earned a solid reputation as a manufacturer of power cables and connectors. With a steady growth in sales and as part of our cooperation with our regular customers, we are able to supply you directly from our Chinese factory in Dong-Guan, Shen-Zhen, with custom-made products or with standard products from the MAG GmbH warehouse in Germany.

We manufacture cables and adapters for industry and trade

OEM products and custom-made products of various data and power cables as well as adapters are supplied to, among others reference customers from the business field of industry, OEM and trade.

Our customers include manufacturers from a wide variety of sectors, such as the automotive industry, medical technology, furniture production and the IT sector. For reasons of confidentiality, we are not allowed to name these customers here.





MAG is different

We maintain a very personal relationship with over 20 factories in the Far East. These good business relationships contribute significantly to our success and result in excellent products that stand out for their quality, look and feel. The same applies, of course, to the relationship with our customers, for whom we can always be reached personally - including the sales staff in the hypermarkets.

The rule with us is:
Only goods that can convince us ourselves and have passed our own German quality control are put on the market.

The satisfaction of our customers is our top priority, no matter how much effort and creativity it requires.