Vechelder Str. 22
38268 Lengede


Tel. ++49(0)5344/9602-0 Fax -25



The MAG GmbH

Micro Accessories Germany GmbH, since 2016 only MAG GmbH for short, is an owner-managed special distributor and manufacturer for IT (EDP) and TV accessories, network technology as well as power cables and power adapters. We supply these products to specialist dealers, public sector clients and industrial customers throughout Europe.
Founded in 1992 by Nicholas East and Dierk Model, the company developed into two main business areas:


Specialist for IT/EDP and power cables

In addition to a wide range of IT (EDP) accessories and international power cables, we are specialists in the production of individual assemblies for project business.
A constant quality as well as a corresponding certification of our cables is a matter of course for us. We are especially proud to be in demand in very demanding and sensitive areas of application. We have already been able to convince many well-known customers from various industries such as automotive, engineering as well as measurement and medical technology of our capabilities.

DINIC - our established brand for the specialized trade

Initially intended for the distribution of data cables under our own name, our product portfolio now includes coherent product lines, for example in the areas of smartphone & tablet, computer accessories and TV & audio.
Our product lines are constantly maintained and expanded in order to be able to react to the changing demand of the market or the consumer.

MAG der offizielle Yung-Li Distributor für Europa

Yung-Li Co, Ltd. was founded in 1987 by a group of experienced engineers in the field of power cables. With more than 35 years of experience and dedication to these products, Yung-Li has earned a solid reputation as a manufacturer of power cables and connectors. With a steady growth in sales and as part of our cooperation with our regular customers, we are able to supply you directly from our Chinese factory in Dong-Guan, Shen-Zhen, with custom-made products or with standard products from the MAG GmbH warehouse in Germany.

We manufacture cables and adapters for industry and trade

OEM products and custom-made products of various data and power cables as well as adapters are supplied to, among others

reference customers from the business field of industry, OEM and trade.

Our customers include manufacturers from a wide variety of sectors, such as the automotive industry, medical technology, furniture production and the IT sector. For reasons of confidentiality, we are not allowed to name these customers here.



MAG is different

We maintain a very personal relationship with over 20 factories in the Far East. These good business relationships contribute significantly to our success and result in excellent products that stand out for their quality, look and feel. The same applies, of course, to the relationship with our customers, for whom we can always be reached personally - including the sales staff in the hypermarkets.

The rule with us is:
Only goods that can convince us ourselves and have passed our own German quality control are put on the market.

The satisfaction of our customers is our top priority, no matter how much effort and creativity it requires.