Power cord assembly for OEMs and device manufacturers – country-specific power cords, connection cables and IEC cables

Country-specific power cables and connection cables for series devices, export and OEM projects

MAG GmbH develops and manufactures customised power cables, connection cables and assembled power connection solutions for OEM customers, device manufacturers and series projects. The focus is on devices that are sold in several countries or regions – from IT and industrial electronics to medical technology and laboratory equipment to professional household, kitchen and consumer applications.

Whether power cables with open ends, country-specific power plugs or the right combination of power plugs and IEC device connectors: standard items from stock and custom-made products for industry and trade fit together seamlessly. This results in economical and technically suitable solutions for series products, export devices and recurring call-off orders.

  • Power cord sets for different target markets such as Europe, the USA, the UK, Switzerland, Australia and other countries
  • Power cables with open ends for direct connection to the device
  • Combinations with IEC device plugs such as C13, C15, C19, C5 or C7
  • OEM series production from medium quantities
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Power cables

Netzkabel-Konfektion für OEM und Gerätehersteller mit länderspezifischen Netzkabeln und Anschlussleitungen

Customised power cables and connection cables for series devices, export and international OEM projects

Minimum quantity and delivery time for custom-made power cables in the OEM sector

Custom-made power cables for OEM projects and series devices are usually economically viable for medium-sized series. The following entry conditions generally apply to new projects:

  • from approx. 500 units
  • or from approx. 2,000 EUR order value

The production time for customised power cable assemblies is usually approx. 20–24 weeks, depending on specifications, approvals, material availability and project-related requirements. For ongoing series projects, framework orders with plannable call-offs are also possible.

Power cable assemblies for device manufacturers: from Schuko to IEC connectors

OEM projects require careful coordination of the target market, plug standard, device connection, cable length and cable construction. MAG GmbH supplies both standard products from stock and customised power cable assemblies for defined series applications.

  • Power cables for Germany and Europe, e.g. with Schuko / CEE 7/7 or Euro plugs
  • International power cables for the USA, UK, Switzerland, Australia and other target markets
  • Connection cables with open ends for direct installation in the device
  • IEC device connection cables with C13, C15, C19, C5, C7 and other versions
  • Power cord sets for identical devices with different country variants

You can find suitable standard products in these categories, among others:

Typical OEM application: one device, multiple countries, different power cables

A classic use case is equipping an identical series device with different power cables for different countries. The device remains technically the same, while the power cable is designed to suit the respective target market.

  • Device for Germany/EU: power cord with Schuko plug or suitable IEC connection cable for the European market
  • Device for the United Kingdom: same device platform with UK power cord for the British target market
  • Device for the USA/Canada: version with suitable US plug and adapted cable design
  • International series: identical product with different power cord sets depending on the country of delivery
  • Internal device connection: connection cable with open end for direct further processing in the device

In addition to the plug, power consumption, cable length, cross-section, sheath material, approvals and the intended application are also decisive factors. This allows the appropriate power cable assembly to be planned in a technically sound and economical manner.

Typical OEM applications for power cord assemblies

Customised power cables are used wherever devices are manufactured in series and sold in different markets:

  • IT and server technology, industrial PCs and technical peripherals
  • Laboratory, analysis, measurement and testing equipment
  • Medical devices and systems with country-specific connection variants
  • Machine and plant engineering with exported control systems and aggregates
  • Professional household, kitchen and small appliances
  • Audio/video technology, media technology and digital signage systems

Technical specifications: plug type, cable construction, cable type and labelling

Plug systems, cable construction and materials are selected to suit the device, target market and operating environment. Typical options for OEM power cable assemblies are:

  • Mains plugs such as Schuko/CEE 7/7, Euro plug, BS 1363 (UK), NEMA (USA), Swiss, Australian and other international variants
  • Device plugs according to IEC 60320 such as C13, C15, C19, C5 or C7
  • Cable cross-sections tailored to power consumption, cable length and application
  • Various sheath materials such as PVC, rubber and, depending on the project, low-halogen or halogen-free versions
  • Colours as desired, e.g. black, grey, white or coloured variants for identification
  • Special versions for elevated temperature ranges or more robust operating conditions
  • Customised labelling, labels, banderoles and packaging solutions

For many projects, the right cable designation is also an important selection factor. You can find helpful basics here:

Customised products based on standard items

In many cases, an OEM solution can be implemented based on an existing stock item. This saves coordination effort and simplifies technical assignment.

Simply select a suitable product from our range – for example, a national power cord, an international power cord or a cold device extension – and provide us with the corresponding item number in your enquiry.

Possible customisations include:

  • same cable type in a different length
  • Same cable type in a different colour
  • Customised plug and device plug combination
  • open end instead of standard device connection or vice versa
  • Additional labelling or project-specific packaging

Based on the original item and your desired customisation, we will check whether and from what quantities it is economically feasible to produce a customised product.

This is how a power cable assembly project for OEMs works

A structured process ensures that the finished power cables are technically, normatively and economically compatible with your series product:

  1. Enquiry and task specification
    Recording of device type, target markets, desired plug and device combination, cable lengths, colours, packaging concepts and planned quantity.
  2. Technical development
    Selection of suitable connector systems, cable cross-sections, sheath materials, cable types and the designs relevant to the project.
  3. Sampling and testing
    On request, with samples for testing directly on the device or in the system before series approval is granted.
  4. Series production and
    delivery Production after approval with coordinated delivery via the logistics centre in Lengede – on request also with recurring call-offs, labelling and packaging according to specifications.
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From enquiry to series production: clear technical coordination reduces queries, improves planning reliability and ensures the cost-effective implementation of your custom-made power cables.

Early coordination of the target market, cable length, cable design and quantity is particularly important for export devices, country-specific power cable sets, open-ended connection cables or project-specific plug combinations.

Your advantages with MAG GmbH as your OEM partner for power cables

For OEM and series projects, working with MAG GmbH in the field of power cable assembly offers clear advantages:

  • Over 30 years of experience with power, electrical and data cables
  • Combinable standard and special solutions from a single range
  • Power cables, data cables, adapters and accessories from a single source
  • Reliable series production from medium quantities
  • B2B logistics from Germany for predictable call-offs and series processes

As the official European distributor for Yung Li, MAG GmbH also has access to a wide range of power cables and device connectors in international designs – ideal for devices that are used or sold in different countries.

Helpful links for international OEM projects

Information on connector systems, device connections, cable types and custom-made products is particularly helpful when planning international OEM projects. These pages will assist you with your selection and enquiries:

Contact for power cord assembly and OEM projects

The MAG GmbH team is available to answer any project enquiries regarding power cable assembly, country-specific power cables, IEC connection cables and OEM series projects.

The following information is particularly helpful for a quick and targeted response:

  • Brief description of the device or system and the application environment
  • Target markets or countries in which the device is sold
  • Desired combination of mains plug and device plug or open end
  • Desired cable lengths, colours, markings and packaging concepts
  • Item numbers for customisations based on stock items
  • Planned quantities, call-off quantities and SOP

Direct contact to MAG GmbH:
Tel.: +49 (0)5344 /
9602-0 Email: sonderanfertigung@mag-kabel.de

Alternatively, please use our contact page with contact form and further information:
To the MAG Ltd. contact page »

If possible, please send technical documentation, sketches, photos, item numbers or drawing extracts directly. This will allow us to check more quickly which power cable assembly is best suited to your project, both technically and economically.

Further information on our general custom-made products can be found here:
Custom-made products for industry and trade »

Further information on custom-made products

In addition to this area of application, MAG GmbH offers other customer-specific solutions – from country-specific power cables and USB and data cables to OEM series and project-specific adapter solutions.

Overview of all custom-made products »

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