Power Cables: Assemblies & Custom-Made Products for OEMs
MAG GmbH develops and supplies customised mains connection cables, power cables, connection leads and assembled mains connection solutions for OEM customers, equipment manufacturers and series production projects. The focus is on precisely tailored cables for devices, systems and export products with country-specific plugs, IEC device connectors, open ends, defined lengths, labelling and packaging.
Assembled mains connection cables for equipment manufacturers
When standard products do not provide the optimal fit in terms of length, colour, connector, certification, packaging or production logic.
Tailored to the device, target market and production requirements
Connector standard, IEC device connection, open end, cable type, cross-section, sheath material, cable length, colour and packaging are agreed on a project-by-project basis.
Plannable for OEM, export and call-offs
Ideal for recurring production runs, international device variants, defined part numbers, country-specific mains cable sets and plannable call-off orders.
Important for approvals, target markets and certification
Power cables for OEM and export projects must be suitable for the respective target market, device, connector system and area of application. Desired approvals, standards or certifications should therefore be specified early in the enquiry. Certifications are only offered if they are actually available and documented for the specific design.
Please specify, where possible, the device type, target markets, connector combination, cable length, cross-section, colour, quantity, call-off schedule and existing part numbers.
Specific examples of mains connection cable assemblies
Typical custom-made products for devices, export markets, OEM series and professional applications.
Schuko to IEC C13
Mains connection cables for Germany and Europe, for example as Schuko/CEE 7/7 connection cables with IEC C13 in specified lengths, colours and packaging.
Schuko to IEC C15
Device connection cables for applications with elevated temperature requirements, provided the specific design and suitability are available on a project-by-project basis.
IEC C19 / C20 connection solutions
Power cables and extension solutions for high-power devices, IT equipment, industrial electronics or technical peripherals.
Power cable with open end
Connection cable with open end for direct integration into the device, control cabinet, power supply unit, module or assembly.
Country-specific power cable sets
One device, multiple target markets: suitable power cables for Germany/EU, UK, Switzerland, USA/Canada, Australia or other countries.
UK, US, Swiss and Australian cables
International power connection cables for export devices, series-produced products and country-specific device variants.
Coloured power cables
Power cables in specific colours for device identification, function labelling, production line logic or visual customisation.
Labelling & packaging
Customised labels, banderoles, item numbers, barcodes, bags, cardboard boxes or set packaging according to project requirements.
OEM call-off series
Recurring power cable assemblies with consistent specifications, coordinated item numbers and predictable call-off logistics.
Country-specific power cables for export devices
One device platform, different countries, suitable power cables.
Typical OEM use case
A mass-produced device remains technically identical but is supplied with different mains connection cables depending on the target market. This creates defined country variants without fundamentally altering the device platform itself.
Examples by target market
- Germany / EU: Schuko or Euro plug, depending on the device
- United Kingdom: UK mains cable
- USA / Canada: appropriate NEMA plug depending on the project
- Switzerland / Australia: country-specific variants
Project points
- Current consumption and cross-section
- Cable length and sheathing material
- Device connection or open end
- Approvals and certifications for each target market
Typical applications for mains connection cables
Custom-made solutions for equipment manufacturers, OEM series, export and professional applications.
IT, Industry & Technology
- IT and server technology
- Industrial PCs and technical peripherals
- Control systems, power units and system modules
- Audio/video technology and digital signage
Laboratory, Medical & Measurement Systems
- Laboratory, analysis, measurement and testing equipment
- Medical devices and technical systems
- Diagnostic and service equipment
- Country-specific connection variants
OEM, consumer & mass-produced products
- Professional household and kitchen appliances
- Small appliances and consumer applications
- Export products with country-specific variants
- Mass production with call-off planning
Technical specifications: plug, IEC connector, open end and labelling
The right power cable assembly is determined by the target market, the appliance, the power consumption and the production volume.
Plugs & device connections
- Schuko / CEE 7/7, Euro plug and other EU variants
- UK, USA, Switzerland, Australia and other target markets
- IEC device plugs such as C13, C15, C19, C5 or C7
- Open end for direct further processing
Cable & construction
- Conductor cross-section based on current consumption, length and application
- Cable types and sheathing materials according to application environment
- PVC, rubber or project-specific special designs
- Higher temperature ranges or more robust variants following testing
Series & Logistics
- Colour as required, for example black, grey, white or a special colour
- customised labels, banderoles and packaging
- Item number logic for country variants
- Framework agreements and plannable call-offs
You can find helpful information on H05VV-F, H07RN-F, cross-sections, number of cores, mains plugs and IEC appliance plugs on our advice pages.
Custom-made products based on standard items
An existing stock item can significantly simplify technical allocation and coordination.
Possible modifications
- Same cable type in a different length
- Same cable type in a different colour
- Customised mains plug and device connector combination
- Open end instead of standard device connector, or vice versa
- Additional marking, label, sleeve or packaging
- Set configurations for different target markets
Suitable starting points in the range
When making your enquiry, please state the item number of the relevant base product and the desired customisation.
This is how a power cable assembly project works
A clear process reduces queries and improves planning reliability.
Enquiry & Specification
Device type, target markets, plug combination, cable length, colour, packaging, quantity and call-off schedule are recorded.
Technical specification
Connector systems, IEC connection, cable cross-section, sheathing material, cable type, approvals and marking are agreed.
Sampling & Approval
Upon request, samples are provided for testing directly on the device, within the system, in the packaging or in the intended operating environment.
Series production & delivery
Following approval, production commences with coordinated delivery, optionally with call-offs, marking and packaging as specified.
Your benefits with MAG as your OEM partner for mains connection cables
Standard products, custom-made solutions, international versions and B2B logistics from a single source.
Practical and production-oriented
- Over 30 years’ experience with mains, power and data cables
- Combinable standard and customised solutions from a single range
- Power cables, data cables, adaptors and accessories from a single source
- Reliable series production from medium quantities
International power cable expertise
As the European distributor for Yung Li, MAG GmbH has access to a wide range of power cables and device plugs in international versions. This is particularly helpful for devices that are used or sold in several countries.
Helpful links for selection and project planning
Basic products and background information to help you prepare your power cable enquiry.
Power plugs worldwide
Country-specific plug types and connection solutions for international target markets.
To the power plugs →Overview of appliance plugs
IEC 60320 and other appliance plugs for device connection, series production and export.
Go to appliance plugs →Understanding cable designations
Cable types, cross-section, number of conductors and protective conductor marking explained simply.
Go to cable designations →Frequently asked questions about mains connection cable assemblies
Quick answers for purchasing, development, quality assurance and project management.
From what quantity do custom-made power cables make economic sense?
Custom-made mains connection cables are generally assessed for cost-effectiveness from around 500 units or an order value of approximately €2,000.
How long does production take?
Production time is typically around 20–24 weeks. It depends on specifications, approvals, material availability, plug type, cable construction and the approval process.
Which mains plugs are available?
Depending on the project, options include Schuko, Euro plugs, UK, USA, Swiss, Australian and other international plug systems.
Which IEC appliance plugs are available?
Common variants include C13, C15, C19, C5 and C7. The specific design is assessed to suit the device, power consumption, target market and availability.
Are power cables with open ends possible?
Yes, open-ended connection cables can be tested for direct integration into the device, control cabinet, power supply unit or module.
What information is required for an enquiry?
It is helpful to provide details of the device, target markets, plug combination, cable length, cross-section, colour, approvals, packaging, quantity, call-offs and SOP.
Project enquiry for customised power cables
The MAG GmbH team is at your disposal for power connection cable assemblies, custom-made power cables, country-specific power cables, IEC connection cables, open ends and OEM call-off series.
Tel.: +49 (0)5344 / 9602-0
Email: sonderanfertigung@mag-kabel.de
Please include the following for a quick assessment:
- a brief description of the device or system
- Target markets or countries in which the device is used or sold
- Desired combination of mains plug and device plug or open end
- Cable length, cross-section, colour, sheathing material and specific operating conditions
- Required approvals, certificates or project-specific requirements
- Marking, sleeve, label or packaging concept
- Item numbers, if a standard item is to serve as a basis
- Planned quantities, call-off quantities and SOP
- Technical documentation, sketches, drawings or photos, if available
Further custom-made products
Further customised solutions for industry, retail, OEM and project business.
All custom-made products
Overview of customised cables, adaptors and project-specific solutions.
To the overview →Mechanical engineering & plant engineering
Cable assembly for machines, plant, control cabinets and export machines.
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