News & Information from MAG GmbH

Securing power cables against accidental disconnection – which solution is right for you?

SecureSleeve, IEC-LOCK and retaining clips – various options for securing IEC power cables.

A power cable that is accidentally pulled out can immediately cut off the power supply to servers, network components, PDUs, UPS systems or industrial PCs. Particularly in densely cabled racks, equipment rooms and industrial facilities, cable tension, maintenance work, movement or vibrations can place additional strain on an IEC connector.

For IEC 60320 power connections, there are various options available to make accidental disconnection more difficult or to mechanically secure the connection. Which option is most suitable depends, amongst other things, on the connector used, the application and whether an existing power cable is to be reused.

• SecureSleeve slip-on sleeves: are fitted onto existing IEC connectors and increase the retaining force of the connection. Available for C13, C14, C19 and C20.
• IEC-LOCK connectors: feature an integrated mechanical locking mechanism and secure the connection against accidental disconnection.
• Retaining clips and cable holders: can mechanically secure the connected plug directly to the appliance, power distribution unit or PDU.
• Coloured SecureSleeves: as well as providing additional retention force, these can also be used to label and distinguish between circuits, devices or connections.

The SecureSleeve slip-on sleeves are particularly useful when existing power cables are to be reused. The appropriate version is selected to match the IEC connector – for the widely used C13/C14 connections as well as for C19/C20.

Our new guide compares the various securing options, explains the differences and highlights typical applications in data centres, server racks, IT infrastructure, industry and power distribution.

Go to the guide: Securing power cables against being pulled out View SecureSleeve & IEC-LOCK products

Keywords: MAG GmbH, DINIC, securing power cables, securing power cables against accidental disconnection, SecureSleeve, IEC-LOCK, retaining clip, cable retention, C13, C14, C19, C20, IEC 60320, power cables, server rack, PDU, UPS, data centre, industry, B2B

Your team at MAG

C13 to C14 with multiple approvals – fewer variants for international projects

DINIC C13/C14 extension leads with multiple approvals for international projects.

Fewer cable variants, fewer part numbers and simpler procurement: the DINIC C13/C14 extension leads with multiple approvals are of interest to companies planning equipment, IT systems or technical installations for various international target markets.

The product range combines the internationally standard IEC 60320 C13 and C14 connectors with multiple international approvals and markings within a single cable range. This allows the number of separately managed cable variants to be reduced.

• Fewer part numbers: several variants that were previously managed separately can be consolidated where appropriate.
• Simpler procurement: fewer variants can make purchasing, stock planning and warehousing more manageable.
• International project planning: a more standardised cable range provides greater flexibility across different target markets.
• Of interest to existing customers: existing C13/C14 variants can be assessed for potential standardisation.

On our information page, we highlight the benefits of the multi-approval series, the associated international target markets and typical areas of application for OEMs, equipment manufacturers, IT infrastructure and data centres.

The approvals available for a specific version, and whether these are sufficient for the intended target market and application, must be checked against the relevant product documentation.

Find out more about C13/C14 multi-approvals View the C13/C14 multi-approval range

Keywords: MAG GmbH, DINIC, C13, C14, multi-approvals, cold equipment extension, IEC 60320, international cables, OEM, equipment manufacturing, data centre, B2B

Your team at MAG

New at MAG: Thailand power cable, Type O, with TIS 166-2549 approval

DINIC mains connection cable for Thailand with Type O plug, IEC C13 socket and TIS 166-2549 approval.

MAG GmbH is now expanding its range of international power cables to include a DINIC power cable for Thailand. This version combines the Thai Type O mains plug with an IEC 60320-C13 low-voltage appliance coupler.

The model is supplied with Thai approval in accordance with TIS 166-2549. Technical specifications and available documentation can be found on the linked product page.

• Thailand connection: three-pin Type O mains plug
• Appliance connection: IEC 60320 C13
• Approval: TIS 166-2549
• Cable: H05VV-F 3G 0.75 mm², 1.8 m
• Rated current: up to 10 A at 250 V

The mains connection cable is suitable for devices with an IEC 60320 C14 mains input and is particularly intended for export projects, international equipment set-ups, roll-outs, service call-outs and country-specific configurations.

View Thailand mains cables with TIS approval More mains cables for Thailand

Keywords: MAG GmbH, DINIC, Thailand, Thailand mains cable, Type O, TIS 166-2549, IEC C13, international mains cables, export, B2B

Your team at MAG

MAG supports the retail sector with DINIC products and POS solutions for various retail environments

Illustrative image showing the display of DINIC products in retail outlets.

In addition to OEM and industrial projects, MAG GmbH also actively supports the high street retail sector – with genuine DINIC products, practical product range recommendations and ready-to-use solutions for the point of sale.

Whether it’s a counter display, end-cap, shelf unit, roll-up display or bespoke presentation solution: DINIC cables, adaptors and accessories can be flexibly deployed across retail spaces and ensure a tidy product display tailored to the specific area.

• Genuine DINIC products: cables, adaptors and accessories for practical retail product ranges
• Flexible POS solutions: for counters, shelves, walls, gondolas and promotional areas
• Retail packaging: suitable for a variety of retail and layout concepts
• Support for retailers: from product range selection to appropriate product presentation

Our information pages showcase specific ways in which DINIC products can be professionally presented in retail outlets and used as a complementary product range.

Retail solutions for POS, displays and packaging Practical examples of DINIC product presentation

Keywords: MAG GmbH, DINIC, retail, POS, point of sale, product display, counter display, end-cap, specialist retailers, cables, adaptors, accessories

Your team at MAG

Your opinion matters to us – we’d love to hear your honest feedback

Your honest review helps us to further improve our service, delivery and product range.

Your feedback is extremely valuable to us. It helps us to continuously improve our service, our processes in the B2B shop mag-kabel.de and our range of cables, adaptors and accessories.

If you have already worked with MAG GmbH or placed an order with us, we would be delighted to receive an honest Google review. Your review also helps other customers make informed decisions and provides us with important feedback for our future development.

• Honest feedback: Your experience is important to us – whether it’s praise, a suggestion or a proposal for improvement.
• More guidance: Reviews help new customers get an idea of our service, delivery and product range.
• Direct benefit: Every piece of feedback helps us to further improve our services.

Leave an honest Google review now

If you have any questions, comments or specific suggestions for improvement, we’re of course happy to assist you directly. This allows us to work specifically on further improving our service for you.

Keywords: MAG GmbH, mag-kabel.de, customer review, Google review, feedback, service, B2B shop, cables, adaptors, accessories

Your MAG team

OCP AC power cables for Open Rack V3 – a concise guide for B2B projects

New information page on OCP AC power cables for Open Rack V3, focusing on the YD-42 from Yung-Li.

With our new information page on OCP AC power cables for Open Rack V3, MAG GmbH offers a concise guide for technical buyers, project managers and B2B customers in the data centre sector.

The focus is on typical requirements relating to OCP and ORV3 environments, suitable power supply solutions, and project-specific solutions for various target markets and applications.

• Focus on OCP / Open Rack V3: practical guidance for use in modern data centre infrastructures
• YD-42 from Yung-Li: the latest solution for the OCP ORV3 AC input
• Strong B2B focus: technical guidance for project-specific enquiries and individual requirements

As the official European distributor for Yung-Li, MAG GmbH supports its customers with product expertise, technical know-how and a clear focus on application-specific solutions.

More information on OCP AC power cables for Open Rack V3

Keywords: OCP, Open Rack V3, OCP AC power cables, data centre, infrastructure, YD-42, Yung-Li, MAG GmbH, B2B, power supply

Your team at MAG

DINIC presentation concepts at KOOP 2026

DINIC product ranges and display solutions at KOOP 2026.

On 1 and 2 March 2026, MAG GmbH exhibited at KOOP 2026, the joint trade fair organised by Euronics and expert, showcasing DINIC products and display concepts for the point of sale.

The focus was on cables, adaptors and accessories, as well as ways of displaying these items in specialist shops, on the counter and in the checkout area.

• Product range: cables, adaptors and charging accessories to meet a variety of customer needs.
• Product presentation: Displays and packaging formats designed for the available retail space.
• Coordination: Stocking and restocking of items tailored to the respective retail concept.

We coordinate the appropriate products and presentation formats with the respective retail partner.

Keywords: KOOP 2026, Euronics, expert, DINIC, POS, specialist retailers, product presentation, MAG GmbH

Your team at MAG

Now on mag-kabel.de: Guides & information on all things cables

New advice section with practical knowledge and concise decision-making guides.

We are now expanding mag-kabel.de to include a new advice section. Here, we bring together practical information and concise decision-making guides for specialist retailers, system integrators, industry and public sector clients – covering everything from power cables and data cables to bespoke products.

• Typical areas of application: IT & network technology, industry & automation, conference/event technology, PoS & digital signage, and the public sector.
• Power cable knowledge: cross-sections, standards, certifications and country-specific specifications for projects and off-the-shelf equipment.
• Data & Interfaces: LAN, fibre optic, USB/USB-C and video interfaces – including brief explanations of current standards.
• B2B services: product-specific information on availability and lead times, technical contacts and an optional product feed for system integration.

Go to the guide: Cables, adaptors & accessories in the B2B shop

Keywords: guide, information, cable knowledge, power cables, USB-C, fibre optic, standards, system integrators, industry, mag-kabel.de

Your MAG team

DINIC counter display – USB-C cables and adaptors at the point of sale

Example of a DINIC display set-up for the point of sale.

The DINIC counter display brings together a selection of USB-C cables and adaptors for presentation on counters and in smaller retail spaces.

• Neat presentation of selected USB-C items.
• Suitable for use on appropriate counters, in checkout areas or in additional sales areas.
• Configuration and reordering depend on the display model offered and the shop’s requirements.

Which configuration suits your shop depends, amongst other things, on your target audience, product range and available space. Details of the available versions and terms and conditions can be found on the product page.

More information on the DINIC counter display

Keywords: DINIC, USB-C, counter display, specialist retailers, POS, cables, adaptors, product presentation

Your team at MAG

Packaging and LED lighting: specific measures at MAG

MAG GmbH provides information on changes to selected packaging and the lighting in its premises.

• Selected retail packaging: In various types of retail packaging, PVC components have been replaced with cardboard or paper-based components. The specific type of packaging depends on the item.
• Lighting: The lighting in our warehouses and offices has been converted to LED technology.
• Packaging by application: Depending on the product and distribution channel, various retail, bulk or project packaging options are available. When making our selection, we take into account product protection, handling and order quantity.
• Dispatch processing: Where order processing and delivery availability permit, coordinated orders can be consolidated.

The information provided relates to the specific packaging and operational measures mentioned. It does not constitute an assessment of the overall environmental footprint of our products or the company.

Information on packaging and operational processes

Keywords: MAG GmbH, retail packaging, cardboard, LED lighting, bulk packaging, dispatch

Your MAG team

Start of 2025 – Price reductions on over 250 items

At the start of 2025, prices were reduced for over 250 products, particularly data cables. For some items, the reduction at that time was as much as 20 per cent.

This announcement details the price changes effective from the start of 2025. The prices and terms currently in force can be found on the respective product pages or in your individual quotation.

We would like to thank our customers and business partners for their cooperation.

Keywords: 2025 price reduction, data cables, B2B shop, mag-kabel.de, specialist retailers, cables, adapters

Your MAG team

EK LIVE Autumn Trade Fair 2024 in Bielefeld

Archive: Trade fair announcement for the EK LIVE Autumn Fair 2024.

With this announcement, MAG GmbH confirmed its participation in the EK LIVE Autumn Trade Fair from 18 to 20 September 2024 in Bielefeld.

The plan was to showcase DINIC cables, adaptors and accessories, as well as to discuss product ranges and POS solutions with specialist retailers and business partners.

The announced trade fair date has now passed. Information on current events is provided by the organiser.

Visit the organiser’s website

Keywords: EK LIVE 2024, DINIC, specialist retailers, POS, cables, adaptors, Bielefeld

Your team at MAG

Farewell to our Managing Director Nicholas C. East as he takes retirement

Nicholas C. East – a defining figure at MAG GmbH for over 30 years.

On 1 February 2024, after 32 years of dedication and passion, we bid farewell to our esteemed Managing Director and co-founder Nicholas C. East as he entered his well-deserved retirement.

Since the company’s foundation in 1992, Mr East has played a pivotal role in shaping the development and success of MAG GmbH. His vision, industry expertise and tireless dedication have shaped our company and strengthened our position as a reliable partner for cables, adaptors and accessories in Europe.

We wish Mr East all the best for this new chapter in his life. At the same time, we are continuing our mission: to provide innovative products and reliable service to the retail, commercial and industrial sectors.

Keywords: MAG GmbH, management, company history, cables, adaptors, accessories, retirement

Your MAG Team

MAG GmbH becomes a direct supplier to EK/servicegroup eG

EK/servicegroup eG – a strong retail partnership in Europe.

MAG GmbH has signed a contract with EK/servicegroup eG and has been listed as a direct supplier. This partnership has made the DINIC range of cables, adaptors and accessories available to the affiliated retail businesses.

The members – primarily independent, medium-sized retail businesses such as specialist shops, specialist stores, and department stores – benefit from the extensive DINIC product portfolio in the field of cables and adaptors.

This partnership strengthens the DINIC brand’s presence in Europe and offers retailers an attractive expansion of their product range.

Keywords: EK/servicegroup, direct supplier, DINIC, specialist retailers, partnership, product range expansion, cables, adaptors

DINIC at the CPN iGNITION 31 trade fair

At the CPN iGNITION 31 trade fair in Bielefeld, MAG GmbH showcased products and presentation solutions for specialist retailers.

The focus was on our own brand, DINIC, and the newly launched charging adaptors. Visitors were able to find out about product features, range options and trading terms.

You can find more highlights on our Facebook page: Facebook – MAG GmbH

Keywords: CPN iGNITION, trade fair, DINIC, charging adapters, specialist retailers, value for money, Bielefeld

MAG becomes official Yung-Li distributor for Europe

Yung-Li and MAG – a strong combination for power cables and power adaptors in Europe.

Following more than 25 years of successful collaboration in Germany, MAG GmbH has been officially appointed as the main distributor for Yung-Li products in Europe. These include, in particular, power cables and power adaptors, which are widely used in industry and retail.

This expanded partnership underlines the mutual trust and the shared goal of providing high-quality power cable and power adaptor solutions for customers across Europe.

You can find further insights on our Facebook page: Facebook – MAG GmbH

Keywords: Yung-Li, power cables, power adaptors, Europe, main distributor, partnership, MAG GmbH

We say thank you – Farewell to A. Plewka as she retires

“We say thank you” – A farewell to A. Plewka after 28 years at MAG GmbH.

After 28 years at MAG GmbH, our valued employee and colleague A. Plewka has retired following a farewell trip to Hamburg.

We would like to express our sincere thanks for your many years of reliable and trusting collaboration – you have been a valuable member of staff and a wonderful colleague.

You can find photos from the farewell celebration on our Facebook page: Facebook – MAG GmbH

Keywords: retirement, employee, company, MAG GmbH, team, we say thank you

30 years of MAG – Company anniversary

MAG GmbH celebrated its 30th company anniversary in 2022. Since 1992, we have been supporting specialist retailers, industry and our partners with solutions for cables, adaptors and accessories.

Many thanks to all our customers and staff who have journeyed with us along this path.

Keywords: Anniversary, 30 Years of MAG, cables, adaptors, specialist retailers, industry, company

MAG-Kabel.de – B2B shop for cables, adaptors & accessories

Our former website www.mag.de has been online since 2022 with a new look and new technology as a B2B online shop at www.mag-kabel.de. The shop is aimed at retailers, businesses and industry, and brings together the complete MAG and DINIC range of cables, adaptors and accessories.

Visit the shop: www.mag-kabel.de

Keywords: B2B shop, mag-kabel.de, cables, adaptors, accessories, specialist retailers, industry, wholesale