News & Information from MAG GmbH

MAG supports the retail sector with DINIC products and high-performing POS solutions

DINIC products presented in a practical way for the retail sector, specialist shops and sales areas.

In addition to OEM and industrial projects, MAG GmbH also actively supports brick-and-mortar retailers – with real DINIC products, practical product range suggestions and ready-to-use solutions for the point of sale.

Whether it’s a counter display, end cap, shelf unit, roll-up display or bespoke presentation solution: DINIC cables, adaptors and accessories can be used flexibly on the shop floor and ensure a clear, high-quality and sales-boosting product presentation.

• Genuine DINIC products: cables, adaptors and accessories for practical retail product ranges
• Flexible POS solutions: for counters, shelves, walls, gondolas and promotional areas
• Sales-boosting packaging: suitable for a variety of retail and layout concepts
• Support for retailers: from product range selection to appropriate product presentation

Our information pages showcase specific ways in which DINIC products can be professionally presented in retail outlets and used as a complementary product range.

Retail solutions for POS, displays and packaging Practical examples of DINIC product presentation

Keywords: MAG GmbH, DINIC, retail, POS, point of sale, product display, counter display, end-cap, specialist retailers, cables, adaptors, accessories

Your team at MAG

Your opinion matters to us – we’d love to hear your honest feedback

Your honest review helps us to further improve our service, delivery and product range.

Your feedback is very valuable to us. It helps us to continuously improve our service, our processes in the B2B shop mag-kabel.de and our range of cables, adaptors and accessories.

If you have already worked with MAG GmbH or placed an order with us, we would be delighted to receive an honest Google review. Your review also helps other customers make informed decisions and provides us with important feedback for our future development.

• Honest feedback: Your experience is important to us – whether it’s praise, suggestions or ideas for improvement.
• More guidance: Reviews help new customers get an idea of our service, delivery and product range.
• Direct benefit: Every piece of feedback helps us to further improve our services.

Leave an honest Google review now

If you have any questions, comments or specific suggestions for improvement, we’re of course happy to assist you directly. This allows us to work specifically on further improving our service for you.

Keywords: MAG GmbH, mag-kabel.de, customer review, Google review, feedback, service, B2B shop, cables, adaptors, accessories

Your MAG team

OCP AC power cables for Open Rack V3 – a concise guide for B2B projects

New information page on OCP AC power cables for Open Rack V3, focusing on the YD-42 from Yung-Li.

With our new information page on OCP AC power cables for Open Rack V3, MAG GmbH offers a concise guide for technical buyers, project managers and B2B customers in the data centre sector.

The focus is on typical requirements relating to OCP and ORV3 environments, suitable power supply solutions, and project-specific solutions for various target markets and applications.

• Focus on OCP / Open Rack V3: practical guidance for use in modern data centre infrastructures
• YD-42 from Yung-Li: the latest solution for the OCP ORV3 AC input
• Strong B2B focus: technical guidance for project-specific enquiries and individual requirements

As the official European distributor for Yung-Li, MAG GmbH supports its customers with product expertise, technical know-how and a clear focus on application-specific solutions.

More information on OCP AC power cables for Open Rack V3

Keywords: OCP, Open Rack V3, OCP AC power cables, data centre, infrastructure, YD-42, Yung-Li, MAG GmbH, B2B, power supply

Your team at MAG

Strong interest in the new DINIC rapid-sales concepts at KOOP 2026

MAG GmbH presented new DINIC concepts at KOOP 2026 designed to deliver strong margins and additional revenue.

On 1 and 2 March 2026, MAG GmbH exhibited at KOOP 2026, the joint trade fair for Euronics and expert electronics specialist stores, showcasing new DINIC quick-sale concepts for the point of sale.

The focus was on practical solutions specifically designed to simplify sales in specialist stores, support attractive margins and, at the same time, generate additional revenue. The concepts presented were received with great interest by numerous visitors.

• Strong margins: through high-selling product ranges and clearly structured POS solutions
• Additional revenue: through quick-pick-up items and high-impact placements
• Easy implementation: for specialist shops, counter areas and checkout zones

With the new DINIC concepts, MAG GmbH once again underlines its commitment to providing specialist retailers not only with products, but also with well-thought-out and ready-to-use sales approaches for brick-and-mortar retail.

Keywords: KOOP 2026, Euronics, expert, DINIC, quick sales, POS, specialist retail, margin, additional turnover, MAG GmbH

Your team at MAG

Now on mag-kabel.de: Guides & information on all things cables

New guide section with practical knowledge and concise decision-making aids.

We are now expanding mag-kabel.de to include a new advice section. Here, we bring together practical information and concise decision-making guides for specialist retailers, system integrators, industry and public sector clients – covering everything from power cables and data cables to bespoke solutions.

• Typical areas of application: IT & network technology, industry & automation, conference/event technology, PoS & digital signage, and the public sector.
• Power cable knowledge: cross-sections, standards, certifications and country-specific specifications for projects and mass-produced equipment.
• Data & Interfaces: LAN, fibre optic, USB/USB-C and video interfaces – including brief explanations of current standards.
• B2B services: predictable delivery times from our German warehouse, technical contacts and an optional product feed for system integration.

Go to the guide: Cables, adaptors & accessories in the B2B shop

Keywords: Guide, information, cable knowledge, power cables, USB-C, fibre optics, standards, system integrators, industry, mag-kabel.de

Your team at MAG

DINIC counter display – USB-C add-on business, ready to go straight away

DINIC counter display – attractive margins for retailers at a glance.

Fully stocked DINIC displays for the point of sale.

Compact, clearly explained and ready to sell straight away: The DINIC counter display brings together our top-selling USB-C products in a compelling PoS package – ideal for specialist retailers, specialist stores and shops looking to build up an additional USB-C business with cables and adaptors.

• Easy to set up – simply place the display and get started straight away, with no need for additional customer advice
• Suitable for almost any business – regardless of core product range, ideal for the counter
• Focus on USB-C bestsellers – high demand, fast turnover, attractive margins

Further details and ordering options for the DINIC counter display can be found here:

In short: The DINIC counter display brings together bestsellers in the USB-C range – high demand, strong margins and ready to go straight away at the point of sale.

Keywords: DINIC, USB-C, counter display, additional sales, specialist retailers, PoS solution, margin, cables, adaptors

Your team at MAG

Sustainability and environmental protection at MAG GmbH

Sustainability and environmental protection – part of MAG GmbH’s corporate philosophy.

Sustainable practices and the responsible use of resources are more than just a trend for MAG GmbH – they are an integral part of our corporate philosophy. As a manufacturer and wholesaler of cables, adapters and accessories, we ensure that our processes and materials are as environmentally friendly as possible, from product development right through to dispatch.

The focus is on durable products, optimised packaging concepts, efficient logistics and carefully selected production partners. In this way, environmental responsibility and economic requirements are combined.

You can find detailed information on our website about the measures we are already implementing in the areas of sustainability and environmental protection, and how we are continuously developing our processes:

Keywords: sustainability, environmental protection, resource conservation, packaging, logistics, MAG GmbH, cables, adapters

Your MAG team

Start of 2025 – Price reductions on over 250 items

As we begin 2025, we would like to thank you for your excellent cooperation and wish you continued success. In the new year, we will continue to support you in positioning yourselves in the market with a strong product range and an attractive price-performance ratio.

At the turn of the year, we were able to permanently reduce the prices of over 250 products, particularly in the data cable sector – by up to 20 per cent for some items. This will help you strengthen your competitiveness and offer your customers certified quality at very attractive terms.

We have big plans for 2025: new product lines, range extensions and further optimisations to our B2B shop, mag-kabel.de, so that you can efficiently meet your cable and adapter requirements.

Thank you very much for your trust in our company – we look forward to continuing to support you as a reliable partner in 2025.

Keywords: price reduction, data cables, value for money, B2B shop, mag-kabel.de, specialist retailers, cables, adapters

Your MAG team

Invitation to the EK LIVE Autumn Trade Fair 2024 in Bielefeld

EK LIVE Autumn Trade Fair 2024 – DINIC as a strong brand solution at the point of sale.

MAG GmbH will be exhibiting at the EK LIVE Autumn Trade Fair in Bielefeld from 18 to 20 September 2024. At the event, we will be presenting the DINIC brand as a strong solution for cables, adapters and accessories in specialist retail.

At the trade fair, you can look forward to:

• A presentation of DINIC as a leading brand at EK LIVE
• Launch of new products and point-of-sale solutions
• Networking with retailers, exhibitors and service providers
• Free parking and catering
• A cosy evening get-together

For further information and free tickets to EK LIVE, please visit: www.ek-messen.de

We look forward to seeing you there – either in person in Bielefeld or virtually.

Keywords: trade fair, EK LIVE, DINIC, specialist retailers, PoS, cables, adaptors, Bielefeld

Your MAG team

Farewell to our Managing Director Nicholas C. East as he retires

Nicholas C. East – a defining figure at MAG GmbH for over 30 years.

On 1 February 2024, after 32 years of dedication and passion, we bid farewell to our esteemed Managing Director and co-founder Nicholas C. East as he entered his well-deserved retirement.

Since the company’s foundation in 1992, Mr East has played a pivotal role in shaping the development and success of MAG GmbH. His vision, his industry expertise and his unwavering dedication have shaped our company and strengthened our position as a reliable partner for cables, adaptors and accessories across Europe.

We wish Mr East all the very best for this new chapter in his life. At the same time, we are continuing our mission: to provide innovative products and reliable service to the retail, commercial and industrial sectors.

Keywords: MAG GmbH, management, company history, cables, adaptors, accessories, retirement

Your MAG Team

MAG GmbH becomes a direct supplier to EK/servicegroup eG

EK/servicegroup eG – a strong retail partnership in Europe.

MAG GmbH is delighted to have signed a contract with EK/servicegroup eG, through which we are now listed as a direct supplier. This means that the DINIC brand is now available to the more than 4,200 member companies of the EK Group, one of Europe’s leading retail cooperatives.

Members – primarily independent, medium-sized retail businesses such as specialist shops, specialist retailers, and department stores – benefit from DINIC’s extensive product portfolio in the field of cables and adapters.

This collaboration strengthens the DINIC brand’s presence in Europe and offers retailers an attractive expansion of their product range.

Keywords: EK/servicegroup, drop-ship supplier, DINIC, specialist retailers, partnership, product range expansion, cables, adapters

Successful presentation at the CPN iGNITION 31 trade fair

At the CPN iGNITION 31 trade fair in Bielefeld, MAG GmbH gave an impressive presentation of its products and sales solutions. The attractive value for money drew numerous visitors to our stand.

The focus was on our own brand, DINIC. The newly launched charging adapters impressed with their excellent value for money and attractive margins – a clear signal of DINIC’s positioning within the specialist retail sector.

You can find more highlights on our Facebook page: Facebook – MAG GmbH

Keywords: CPN iGNITION, trade fair, DINIC, charging adapters, specialist retail, value for money, Bielefeld

MAG becomes official Yung-Li distributor for Europe

Yung-Li and MAG – a strong combination for power cables and power adaptors in Europe.

Following more than 25 years of successful collaboration in Germany, MAG GmbH has been officially appointed as the main distributor for Yung-Li products in Europe. These include, in particular, power cables and power adaptors, which are widely used in industry and retail.

This expanded partnership underlines the mutual trust and shared goal of providing high-quality power cable and power adaptor solutions for customers across Europe.

You can find further insights on our Facebook page: Facebook – MAG GmbH

Keywords: Yung-Li, power cables, power adaptors, Europe, main distributor, partnership, MAG GmbH

We say thank you – A farewell to A. Plewka as she retires

“We say thank you” – Farewell to A. Plewka after 28 years at MAG GmbH.

After 28 years at MAG GmbH, our valued employee and colleague A. Plewka has retired following a farewell trip to Hamburg.

We would like to express our sincere thanks for your many years of reliable and trusting collaboration – you were a valuable member of staff and a wonderful colleague.

You can find photos from the farewell celebration on our Facebook page: Facebook – MAG GmbH

Keywords: retirement, employee, company, MAG GmbH, team, we say thank you

30 Years of MAG – Company Anniversary

MAG GmbH celebrated its 30th company anniversary in 2022. Since 1992, we have been supporting specialist retailers, industry and our partners with solutions for cables, adaptors and accessories.

Many thanks to all our customers and staff who have journeyed with us along this path.

Keywords: Anniversary, 30 Years of MAG, Cables, Adapters, Specialist Retail, Industry, Company

MAG-Kabel.de – B2B shop for cables, adapters & accessories

Our former website, www.mag.de, has been online since 2022 with a new look and new technology as a B2B online shop at www.mag-kabel.de. The shop is aimed at retailers, trade and industry, and brings together the complete MAG and DINIC range of cables, adapters and accessories.

Visit the shop: www.mag-kabel.de

Keywords: B2B shop, mag-kabel.de, cables, adapters, accessories, specialist retailers, industry, wholesale